watch these two videos....
and now this video....
by now most of you may be knowing that inspiring IPL ad was "inspired" from Yankees ad on Fox TV sports commercial.
The only question is is there something like an inspiration in the field of advertising?
I can imagine it in movies. I can watch Memento and then get inspired and then write an entirely new script (suiting local audience) and make Rajini and someone else can get inspired and make Ghajini. In the end they are all different products. If I take Leon the professional, copy frame by frame and dialogue by dialogue and make Bichchhu that is not inspiration, that's conspiration (pardon the bad joke) or simply copying.
Now I just thought, in advertising the main art would be "how" to convey your message across. The word "how" can encompass a whole lot of details, but the word is the mootpoint. But if you get inspired by this "how" it surely won't come across as inspiration in the final cut!!
P.S. I am still searching who wrote those lines in IPL ad, they are really awesome.
Thursday, April 24, 2008
Inspiration or Conspiration
Friday, February 22, 2008
EPL Vs IPL - Comparison - I
Given the recent hype IPL has been enjoying, I decided to do a small comparison here:
League: Governing, Game Format, Finances
| Criteria/League | IPL | EPL |
| Year of Formation | 2008 | 1992 |
| Season | April-May | August-May |
| No. of Franchises | 8 | 20 (over 40 leagues have played) |
| No. of Matches | 59 | 380 |
| Location of games | Night matches on Home and away basis | Home and away basis |
| Revenue | Yet To Be Seen | 3.7 Billion $ (2007-2008) by all clubs. |
| TV rights (including overseas rights) | ~$1 Billion for 10 yrs by Sony (addition $10-15 million by Network Ten) | £45 million a year from 2007 to 2010 |
| Prize Money | 5 million $ | £10 million |
| Governed By | IPL council | operated and jointly owned by the 20 member clubs. |
| Record Attendance for sports event (1,2) | 13,094,307 (Average: 34,459) 2006-2007 EPL | 425,622 (Average: 30,401) 2006-07 Commonwealth Bank Series |
Finances:
Prize Money: per se is not such a big attraction in either case. EPL is owned by member clubs, so members draw their money from money pool with EPL accumulated mainly by broadcasting revenues.
In case of IPL , the revenue share model in years one to five is that 80% of the revenues from media rights are being redistributed back to the franchises, and 60% of the central sponsorship revenue gradually reducing this amount over the life of the contract.
Individual club earnings are from stadium tickets, club advertisements for both leagues. So that will be key differentiating factor in earnings of clubs just like EPL (although some difference is created at Prize Money level as well). MANU Vs Liverpool may draw record crowds so these two clubs are far ahead in the year-end earnings amongst the 20 clubs.
(P.S.:I don't know on what basis is broadcasting revenue distributed among EPL clubs and on what basis will it be distributed to IPL clubs by IPL governing council.)
Absolute fan base may not be such a big factor since TV audiences have already been covered by TV rights, where both are on nearly equal footing.
Stadium attendances will be the key differentiating factor. Average stadium attendance may be close but absolute is what is going to earn money here. So here IPL loses out and again since it is hosting much less no. of games.
EPL registers record attendances in both home and away games. Enough heat has been generated for IPL and all matches are being hosted in Indian cities (some like Kolkata which have recorded upto 100,000 in ODI matches) so here too IPL is matching upto EPL's strength.
Merchandise wise anyone can guess IPL will be nowhere close to EPL. IPL franchises are still building their clubs while EPL has a legacy of 16 yrs behind it and merchandise forms a decent part of premiership club incomes.
Conclusion:
IPL may lose out to EPL because EPL' season is longer so more matches and more money. IPL may again just lost out to EPL on per match basis as well since EPL's tickets are again overpriced (184$ for a 2006-2007 Arsenal match!!) which may not be a feasibility in India. Also IPL clubs may have negligible merchandise sales.
Click here to see 07/08 Ticket Prices for Premier League Clubs.
P.S.: I don't follow EPL so there may be inaccuracies here. Correct me if I am wrong.
Addendum
Read Ganesh's comments, I think there are certain correction to contribution of merchandise sales in my post. Also I mis-understood the TV rights part. Figures for EPL are per club.
